Dairy Farmers of America
Cache Valley Creamery
Dairy Farmers of America manages the distribution, marketing, and advertising of both regional and national cheese brands found all over the United States. At VSA Partners, I worked on both organic and paid social media content from initial development to final production for both Cache Valley Creamery and Borden Cheese.
Cache Valley Creamery is a regional cheese brand found in the Southwest of the United States, with their primary market being in Utah. Their brand values wholesome, family moments, and celebrates vignettes of purity and goodness. We extended the brand through social by creating content and celebrates the simple things, e.g. : easy meals for family gatherings, on-the-go snacks for nature hikes, and encouraging new years resolutions.
To the right is a collection of posts created for Cache Valley, most of which were produced at VSA Partners.
Art Direction and Production: Andrea Dunn, Mary Richards
Creative Direction: Josh Witherspoon
Borden Cheese
Borden Cheese is a national cheese brand whose promise is to always have love as an ingredient. Borden has similar wholesome, family values as Cache Valley, but focuses more on family fun, with witty jokes, and quirky recipes.
To the right is a collection of posts created for Borden Cheese, most of which were produced at VSA Partners.
Art Direction and Production: Andrea Dunn, Mary Richards
Creative Direction: Josh Witherspoon
