Incredible Edibles: Snoozzzberry Social Campaign

Recently, I had the opportunity to design and animate a series of social posts for the product launch of a new Incredible Edibles flavor. Snoozzzberry edibles are a cannabis-based sleep aid gummy created by Green Thumb Industries. With the creative direction of Sam Snyder, I was given the creative freedom to bring the product and its packaging alive through this teaser series of animated vignettes.

Client: Green Thumb Industries

Creative Direction: Sam Snyder

Design, Animation: Mary Richards