Sappi Holiday Kit

The Sappi Holiday kit is sent every year to designers, marketing forerunners, and clients of Sappi North America as a thank you for their apprecation of design and paper. In 2018, we focused on the theme of peace. Given the political environment around us, we wanted to focus on the similarities that bring us together, but also celebrate our differences and bring them to the forefront. So often “the holidays” are glazed over with general symbols of Western Christmas, without recognizing the many different holidays, cultures, and traditions that are also celebrated in the winter months. Rather than following the pack, Sappi wanted to celebrate the diversity with the 2018 holiday kit through icons, patterns, and colors that observe the many meanings of “the holidays.”

The majority of the kit was printed on McCoy, Sappi’s most luxurious and high quality paper. The box itself was printed on Spectro, Sappi’s new high end paperboard product.

Creative Direction: Dan Knuckey, Elaine Palutsis

Design: Lauren Johnson, Mary Richards

Illustration: Vicki Turner

Photography: Mark Smalling